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Media Publishing and Entertainment

Media Publishing and Entertainment

Media, Entertainment and Publishing companies are undergoing a dramatic shift in the way their businesses are operating. Technological changes embraced by the new digital viewing audience and readership are forcing traditional media, entertainment and publishing companies to transition into unprecedented new models of interactivity and viewer choice. Viewers are no longer willing to watch TV Shows or Films on a single screen at a set time of day or sit down and read an entire newspaper. On top of that, a new type of media, user generated content (UGC) has now come into it’s own and commands a growing share of viewing time.